Best loyalty tools and solutions in 2025
Download the report
The hardworking bumblebees of Trueplay are focused on building loyalty tools that help operators attract new players organically and turn them into long-term partners. With our Loyalty Program, we’ve helped casino platforms across four continents improve retention by up to 18%. But we also saw a growing need for something more. People seek interaction, connection, and a bit of fun when spending their time online. That’s what led us to create CopyStake — a livestreaming feature designed to meet those needs. Keep reading to find out why livestreaming is more than just a trend in iGaming, what CopyStake is all about, and how it can work for you.
Online streams are becoming more and more popular. Streaming platforms such as Twitch are trending among gamers and gaming audiences. The most popular Twitch channels have millions of viewers. According to Streams Charts data, May 2025 was the top month for average concurrent Twitch viewership, with an average of 2,199,348 live viewers. In that same period, 21,094,285 livestreams were broadcast on Twitch.
One way to leverage the popularity of online streaming platforms for online casinos is by partnering with popular streamers to promote games and attract a wider audience.
According to Statista, 21% of internet users aged 16 to 24 follow gaming influencers, so streamers already have a massive and engaged fan base. These followers tune in for the live interaction: real-time chatting, celebrating every win, and sharing strategies or memes. Plus, streamers bring different personalities. Some are jokers, some are analysts, and some are high-rollers, which means there’s someone who resonates with every type of player. Streamers can show the excitement and entertainment value of online gaming, potentially driving more players to the platforms.
Additionally, online casinos can offer exclusive bonuses or rewards to viewers who sign up through a streamer’s referral link, creating a mutually beneficial partnership between the streaming community and iGaming. How can this approach be enhanced even more?
CopyStake is a livestreaming feature from Trueplay that lets you host streamers directly on your website and gives users the power to copy the streamer’s bets in real-time. Instead of watching from the sidelines, players get to take part in the action as it happens. Players can follow their favorite streamer, place the same bets, and share in both the tension and the thrill.
It also covers the need for a sense of community. CopyStake creates a space where players connect in real-time, celebrate wins together, and stay for the shared momentum. It’s almost a third space somewhere between streaming, socializing, and active play.
But we didn’t stop there. As a cherry on top, CopyStake comes with a built-in Gamification Center that adds an extra layer of entertainment and reward — a must-have in the iGaming space. Players can receive a Signup Reward as they join, spin the Wheel of Fortune for giveaways during streams, and even compete for a Jackpot prize reserved for the most active participants.
With Become a Streamer, players can go from watching to hosting. If they’ve ever dreamed of doing what their favorite streamer does, now’s their chance to start their own show and build a following.
Additionally, collaboration with streamers can attract a larger audience to online casinos, increasing their visibility and potential customer base. You can work with the same streamers as before the CopyStake integration, but now they can integrate into your platform and interact with players in a new, trending way.
We created CopyStake to be as seamless and straightforward as possible. Players get an easy, immersive way to join the action. Our team has created multiple CopyStake modes so operators can pick the ideal way for users to interact with streamers and choose between full backend integration or an embedded widget. These are the mechanics that bring the experience to life on your platform:
Bet behind
Add a simple widget to your website and let players jump into action. They can follow a live streamer and copy their bets in real-time, setting the bet size that works for them.
Copy in pool
Create a shared experience by letting players bet together. They contribute to a common pool run by the streamer and get a share of every win based on how much they put in.
No code setup
Get started fast — no backend work needed. Just plug in the widget and start attracting new players right away.
Integrating Trueplay’s livestreaming feature means expanding your brand reach to streamer communities and significantly increasing your active user audience.
In 2023, online casino Twitch streamer SlotsMarko hosted the most popular slots and casino channel, generating more than six million hours watched of live content and reaching 1,226 average viewers.
Online casinos have a big opportunity to grow their user base by bringing popular streamers onto their platform. Fans love to follow their favorite personalities — and when these streamers go live on your website, thousands will come along to watch, cheer, and get involved by copying their bets.
CopyStake is the perfect way to attract these viewers to your platform, particularly those who may be hesitant to bet alone. For many, it lowers the barrier to entry. It appeals to users who crave community, who feel more confident betting alongside someone they trust, and who love the thrill of winning together.
Beyond that, CopyStake is a powerful acquisition tool that gives new players a sense of connection, purpose, and fun. It blends entertainment, social interaction, and gameplay in a way that feels effortless.
