Best loyalty tools and solutions in 2025
Download the report
An online casino is a high-stakes game, and for iGaming operators, the real risk isn’t just the bets placed by players — it’s how well they can manage their investments. Every marketing dollar could either hit the jackpot or evaporate without delivering returns. And while promotion is crucial to success, there’s no one-size-fits-all approach. Different operators have different goals, challenges, and market positions, but one thing remains constant: everyone wants a high ROI. So, how do you maximize it?
Return on Investment (ROI) is the ace in the deck, but achieving it is easier said than done. Marketing budgets often spiral out of control, leaving businesses wondering where the money went. The success of any investment is measured by the returns and its ability to generate a higher revenue than what was initially spent. Yet it could also be better brand reach, more engagement, or increased following on social media.
iGaming operators face hurdles that make success more complicated to reach, especially for newcomers. They must navigate complex regulations that change across regions and jurisdictions. Add to that the task of establishing legal compliance and protecting sensitive player data, and you’ve got a market that requires careful navigation.
Next, there’s the challenge of standing out. The iGaming industry is saturated with competitors, and player expectations continue to rise — from bigger bonuses to more engaging experiences. The market is experiencing rapid growth, at a rate of 13.29%, with its global value rising from $85.62 billion in 2023 to $97 billion in 2024.
Acquiring new players is costly, and retention is a bigger concern. The real struggle lies in keeping players returning and finding a cost-effective way to manage it. Retention is undoubtedly the more important of the two, but brands must acquire players before giving them reasons to stay.
Then there’s cost management, balancing marketing budgets effectively to improve ROI, especially in a highly competitive and cost-intensive market like iGaming. No one wants an ineffective ad spend or low conversion rates. The brands face several challenges that affect their marketing budget and strategy. These include the cost of responsible gaming efforts, keeping up with new technology, and making the most of their data. But no stress, there are numerous ways to ease the burden on operators’ shoulders.
Relying on one traffic source is risky. You’re missing out on new players if you only bet on Google Ads or Facebook. Expand across multiple channels and ad networks to increase consistency and scalability. Google and Facebook are excellent, but don’t stop there — explore other platforms like TikTok, YouTube, and Twitch. Cast a wider net while making sure your message reaches the right people.
Once you’ve segmented your audience, the next step is personalization. You can classify players based on behavior, game preferences, or demographics and tailor your messages accordingly. But the next-level tool is machine learning. Using recommender systems powered by real-time data, you can offer hyper-personalized experiences for your players. This makes your marketing feel relevant and increases both engagement and conversions. Don’t just rely on basic segmentation — go deeper with AI.
Influencers aren’t just for beauty products anymore. In iGaming, partnerships with the right influencers can amplify your reach. Whether it’s a popular streamer or a known industry figure, their credibility can drive high-value traffic, improve conversions, and boost ROI. Not convinced? For example, in early 2023, Roshtein, famous for his streams on Kick, became the go-to personality for slots and casino live sessions, accumulating nearly 14 million hours of live content.
The cost of acquiring new players can drain your budget. But retaining them? That’s the ROI sweet spot. By creating loyalty programs that reward your most valuable players, you increase retention and boost their lifetime value (CLV). Offer personalized rewards, incentivize behaviors, and keep players coming back for more. With Trueplay, operators have seen an 18% increase in retention and a 5.6% boost in net gaming revenue.
Trueplay is the magic wand B2B solution that gives operators custom loyalty programs. It is designed from the ground up to optimize marketing efforts and drive iGaming platforms’ return on investment. In addition, we provide unparalleled transparency, increase player engagement, and boost gaming revenue.
The core feature is loyalty tokens, which can be branded and used as rewards for players. They fuel three primary programs:
With these features, Trueplay empowers operators to hit several key performance indicators (KPIs), such as improving retention by up to 18%, boosting net gaming revenue (NGR) by 5.6%, increasing deposit volume by 10%, and raising average bets per user by 8%.
As you can see, we got the operators with a wealth of opportunities to boost several KPIs.
Here’s how a loyalty program can contribute to marketing investment returns for those curious.
A successful loyalty program relies on valuable rewards, ease of use, and alignment with your brand’s goals. With Trueplay, building a program that maximizes your marketing investment is simple.
Trueplay helps you stop wasting your marketing budget and start seeing real results.
Built for the fast-paced world of iGaming, it brings clarity, control, and efficiency. Our products integrate seamlessly with your platform and give you real-time data to spot high-value players and adjust your strategy on the go.
Trueplay helps you turn marketing spending into measurable returns. Its data-driven insights and seamless integration optimize your strategy, targeting the right players and improving long-term profitability.
Ready to stop the leaks and start turning your marketing budget into measurable returns? Schedule a call with us to see how Trueplay can elevate your iGaming marketing strategy and maximize your returns and market leadership. C’mon!
