Best loyalty tools and solutions in 2025
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If you’re on the lookout for tech partners to help you get the holy grail — lasting player retention, this blog post is for you. We explore five reasons to consider our approach to landing users and converting them into active players and brand advocates. No bragging, only facts. Let’s dive in.
Loyalty Booster Suite enables iGaming operators to establish and develop lasting relationships with players at all stages of the marketing funnel: acquisition and engagement, retention, and brand equity.
Acquisition and engagement. CopyStake helps drive traffic from streaming platforms like Twitch, Kick, or YouTube to the casino website. Streamers broadcast themselves playing games on multiple platforms simultaneously and invite viewers to the operator’s platform to copy bets after them, participate in Wheel of Fortune draws, or try to hit a jackpot. According to a November 2024 test, 13% of CopyStake stream viewers become active players.
Retention. Next, it’s time and place for the Loyalty Program to thank players for choosing a particular platform. They get rakeback in custom tokens for every bet — that’s the Play to Earn feature in action. Wagerers can also freeze tokens within the Hold to Earn feature and potentially receive them back with interest later. That way, players enjoy gathering and spending rewards, and the iGaming brand benefits from their increased visits, bets, and token holds. According to our 2024 player behavior study, players who interacted with the Loyalty Program made 37.1% fewer deposit withdrawals, began depositing 10% more funds, and made 4.15 more visits to a casino website per month.
Brand equity. At this stage, operators can strengthen players’ emotional attachment to the brand by adding a financial incentive to their relationship. How? By introducing a Web3 loyalty program that allows players to buy, store, and trade reward tokens like any other cryptocurrency. The value of these tokens increases with trading volume and the number of holders and sellers. Therefore, players can build their wealth as the casino’s revenue grows.
Depending on their needs and preferences, operators can introduce the whole suite or integrate a specific tool.
Product and development teams have been experimenting and analyzing customer feedback to ensure our tools support various scenarios of user-brand interaction and integration complexity. For example, CopyStake is now available in three modes: Bet Behind, Copy in Pool, and No Code. One of these modes, No Code, integrates quickly via frontend. Check out the video to learn about them in under three minutes.
Additionally, it’s possible to integrate one of the Loyalty Program’s features — Play to Earn or Hold to Earn — into the platform. That way, operators with a similar feature in place or those considering strengthening their retention strategy with a single extra mechanic can foster lasting relationships with players through our offering.
We make our products accessible to audiences across numerous countries, from Portugal to Japan. The Loyalty Program and CopyStake are available in 24 languages.
Rest assured, you won’t be left to navigate complexities alone. You will have a dedicated account manager who is well-versed in Trueplay Loyalty Booster and therefore able to answer various questions about the operation and management of CopyStake and the Loyalty Program. If needed, the account manager can also connect you with a technical specialist to assist with specific matters.
Additionally, your developer team will work closely with an integration manager who will provide technical information and address any issues that may arise.
We consider the industry trends to offer iGaming brands unconventional ways to stand out in a crowded market, attract the right audience, and retain them. For instance, operators who adopted Copystake plunge into the streaming culture and use the power of influencers to expand their reach and grow communities of passionate and loyal players. In the meantime, Truplay’s ML team is working on introducing AI streamers that will generate extra revenue 24/7 without asking for commission.
Increasing player lifetime value while being in vogue in the iGaming world is possible with us.
Are you curious to learn more about our tools? Book a call with a Trueplay representative, and they will gladly answer your questions.
