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Kateryna Lytvynova

Kateryna Lytvynova

Senior Content Manager
Kateryna Lytvynova is our go-to research guru, turning data and insights into stories that cut through the noise. With a background in creative communication and digital storytelling, she digs deep, uncovers what’s really going on, and crafts sharp, meaningful narratives from complex information. In her blog column, Kateryna will lead you through the latest trends, thoughtful analysis, and evidence-based perspectives that help you see the bigger picture.
By
Kateryna Lytvynova
June 20, 2025

Personalization and player retention: a match made in heaven

Think loyalty can’t be automated? Personalization proves otherwise — helping iGaming brands deliver rewards and content that keep players hooked (and depositing).
Research & data
By
Kateryna Lytvynova
June 18, 2025

Who’s the loyalest of them all? Dissecting player retention and loyalty

Bonus wars can boost acquisition, but they eat into profits. Building trust, emotional ties, and gamified loyalty is how iGaming brands actually keep players.
Research & data
By
Kateryna Lytvynova
June 17, 2025

Why your iGaming platform is losing players to the competition

Jackpots and bonuses bring the hype, but loyalty builds the wins. Keep players hooked with programs and engagement tools designed for today’s crowded iGaming market.
Research & data
By
Kateryna Lytvynova
June 17, 2025

Winning strategies for increasing casino deposit rates

Deposit rates are dropping while competition grows. The fix? Player-focused strategies like Hold to Earn, CopyStake, and gamified rewards that drive engagement and deposits.
Research & data
Chefs of Loyalty and Engagement
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